About WELTO

Ed

Founder

Specialising in trade business success

WELTO was founded with a simple mission: help hardworking tradespeople get the online visibility they deserve. We identified a gap in the market for specialised local SEO services designed specifically for trade businesses.

Most marketing agencies treat all businesses the same way, but electricians, plumbers, builders, tree surgeons, roofers, gas engineers, carpenters, and other tradespeople have unique needs. They're local businesses competing in 'near me' searches, not global corporations. They need strategies that actually work for their industry.

This understanding led to WELTO's trade-focused approach, combining deep knowledge of local search algorithms with practical expertise in how trade businesses operate and win customers.

Our expertise and results

Exclusive focus on trade business local SEO since 2023
Improved local search rankings for 100+ electricians, plumbers, builders, tree surgeons, roofers, gas engineers, carpenters and other tradespeople
Month-to-month working — no long-term contracts, no lock-in
Specialists in Google Business Profile optimisation and local citation strategies
Deep expertise in "near me" search for local service businesses

Our mission at WELTO

We exist to level the playing field for hardworking tradespeople

Trade-focused expertise

We exclusively serve electricians, plumbers, builders, tree surgeons, roofers, gas engineers, carpenters, carpet cleaners, carpet fitters, garden landscapers, and other trade professionals. This specialisation means we understand your industry challenges, seasonal patterns, and customer behaviour better than generalist agencies.

Local search visibility

Our strategies are built specifically for local search success. We help you win the searches that matter most: "electrician near me", "emergency plumber", "tree surgeon [your city]" – the searches that bring paying customers to your door.

Results-driven partnership

We don't believe in long-term contracts or empty promises. We work month-to-month and report on real numbers — leads, calls and attributed revenue. Your success is our success.

Why Ed created WELTO

The story behind our trade-focused approach

The problem Ed identified

While working with various businesses in digital marketing, Ed consistently saw the same problem: talented tradespeople struggling to get found online despite providing excellent services. These hardworking professionals were losing customers to competitors not because of service quality, but because of poor online visibility.

The WELTO solution

Ed realised that trade businesses needed more than generic SEO advice. They needed strategies specifically designed for:

Local search visibility – appearing first for "near me" searches
Emergency service visibility – being found when customers need urgent help
Trust-building online – showcasing credentials, certifications, and customer reviews
Mobile-first presence – optimised for customers searching on their phones
Seasonal strategy adjustment – adapting to busy and quiet periods

Our commitment today

WELTO continues to focus exclusively on trade businesses because we believe specialisation delivers better results. When you work with us, you're not just getting an SEO agency – you're getting partners who understand your industry and are invested in your local market success.

Our values

The principles that guide everything we do at WELTO

Transparency

No hidden fees, no long-term contracts, no confusing jargon. We provide clear monthly reports showing exactly what we've done and the results we've achieved for your business.

Specialisation

We only work with trade businesses because specialisation delivers better results. When you work with WELTO, you benefit from our deep understanding of your industry and local market dynamics.

Results focus

We measure our success by your results — improved rankings, more traffic and more customer enquiries — and report on them every month.

Partnership

We're not just a service provider – we're your digital marketing partner. We take time to understand your business goals and work collaboratively to achieve them.

Ed