Google Business Profile Image Size Guide 2025

The complete reference for Google Business Profile image dimensions and requirements. Get the perfect sizes for profile photos, cover images, and posts to maximize your local search visibility and customer engagement.

✓ Updated 2025 Requirements ✓ All Image Types Covered ✓ Optimization Tips ✓ Best Practice Examples

Quick Reference Guide

📷

Profile Photo

720×720px Minimum size

Square format (1:1), ideally your logo

🖼️

Cover Photo

1024×575px Recommended size

Landscape format (16:9)

📸

Additional Photos

720×720px Minimum size

Interior, exterior, products, team

📱

Post Images

1200×900px Optimal size

News, events, offers, updates

Detailed Image Specifications

🏢 Profile Photo (Business Logo)

High Priority
Minimum Size: 720×720 pixels
Recommended: 1200×1200 pixels
Aspect Ratio: 1:1 (Square)
File Size: 10KB - 5MB
Format: JPG or PNG
Display: Circular crop on most platforms

💡 Best Practices:

  • Use your business logo with a clean, solid background
  • Ensure logo is centered and fills most of the square
  • Avoid text-heavy images as they become unreadable when cropped
  • Test how it looks when cropped to a circle
  • Use high contrast colors for better visibility

🌅 Cover Photo (Header Image)

High Priority
Optimal Size: 1024×575 pixels
Minimum: 480×270 pixels
Aspect Ratio: 16:9 (Landscape)
File Size: 10KB - 5MB
Format: JPG or PNG
Display: Full width header

💡 Best Practices:

  • Show your business exterior, interior, or key products/services
  • Use bright, high-quality images that represent your brand
  • Avoid cluttered scenes - keep the focus clear
  • Consider seasonal updates to keep profile fresh
  • Ensure important elements aren't cut off on mobile

🏪 Additional Business Photos

Medium Priority
Minimum Size: 720×720 pixels
Recommended: 1200×1200 pixels
Aspect Ratio: 1:1 preferred, 4:3 or 3:2 acceptable
File Size: 10KB - 5MB each
Format: JPG or PNG
Quantity: 3-10 photos recommended

📷 Photo Categories to Include:

🏢 Exterior

Storefront, building, signage

🏠 Interior

Workspace, seating, atmosphere

📦 Products

Items you sell or create

🛠️ Services

Work in progress, before/after

👥 Team

Staff members, owner

⚡ At Work

Action shots, process

📝 Google Posts Images

Medium Priority
Optimal Size: 1200×900 pixels
Minimum: 400×300 pixels
Aspect Ratio: 4:3 (Landscape) preferred
File Size: 10KB - 5MB
Format: JPG or PNG
Frequency: Weekly posts recommended

📋 Post Types & Image Ideas:

📢 What's New

New products, services, or business updates

🎉 Events

Upcoming events, workshops, or special occasions

💰 Offers

Promotions, discounts, and special deals

📰 News

Company news, awards, achievements

Technical Requirements & Guidelines

📏 Size Limits

  • Minimum: 720×720 pixels for most images
  • Maximum: No upper limit, but 5MB file size limit
  • Cover Photos: 1024×575 pixels optimal
  • Posts: 1200×900 pixels recommended

💾 File Requirements

  • Formats: JPG and PNG only
  • File Size: 10KB minimum, 5MB maximum
  • Quality: High resolution preferred
  • Compression: Minimal compression for clarity

🎨 Content Guidelines

  • Quality: Professional, well-lit photos
  • Relevance: Directly related to your business
  • Freshness: Recent photos, avoid outdated content
  • Accuracy: Current business appearance

🚫 Content Restrictions

  • No watermarks or promotional overlays
  • No blurry or low-quality images
  • No inappropriate or offensive content
  • No copyrighted material you don't own

📈 Image Optimization Tips for Better Performance

🎯

Focus on Quality

Use professional, high-resolution photos that clearly represent your business. Poor quality images can negatively impact customer perception and local search rankings.

🌟

Show Your Best Features

Highlight your unique selling points through images. Show clean, organized spaces, quality products, and professional service delivery.

📅

Keep Images Current

Regularly update photos to reflect current business appearance, seasonal changes, and new products or services. Fresh content improves engagement.

📱

Mobile-First Approach

Most users view business profiles on mobile devices. Ensure your images look great on small screens and load quickly.

🏷️

Use Descriptive Filenames

Name your image files descriptively (e.g., "downtown-cafe-interior.jpg") before uploading to help with SEO and organization.

⚡

Optimize File Size

Balance image quality with file size. Compress images to reduce loading times while maintaining visual quality for better user experience.

❌ Common Image Mistakes to Avoid

📐

Wrong Aspect Ratios

Using landscape images for profile photos or square images for cover photos leads to poor cropping and unprofessional appearance.

✅ Solution: Follow the specific aspect ratio requirements for each image type.
🌙

Poor Lighting

Dark, blurry, or poorly lit photos create a negative impression and may not display well across all devices.

✅ Solution: Use natural lighting or professional lighting equipment for clear, bright images.
📝

Too Much Text in Images

Text-heavy images become unreadable when resized or cropped, especially in profile photo circular format.

✅ Solution: Use minimal text and rely on image quality to convey your message.
🏢

Outdated Business Photos

Old photos showing previous layouts, products, or branding confuse customers and reduce trust.

✅ Solution: Regularly audit and update photos to reflect current business state.

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