Terms of Service

Last updated: January 2025

1. Agreement to Terms

By accessing and using the WELTO Digital website (weltodigital.com) and our SEO services, you accept and agree to be bound by the terms and provision of this agreement. If you do not agree to abide by the above, please do not use this service.

2. Company Information

3. Description of Service

WELTO Limited provides search engine optimization (SEO) services, digital marketing consultancy, and related services to local businesses, particularly those in the trades and service industries including but not limited to:

• Local SEO optimization
• Google My Business optimization
• Website optimization
• Content marketing
• Digital marketing strategy

4. Service Terms and Conditions

4.1 Service Agreement

Our SEO services are provided on a month-to-month basis unless otherwise specified in a separate service agreement. Services may be cancelled by either party with 30 days' written notice.

4.2 Performance Expectations

While we employ best practices and proven SEO strategies, we cannot guarantee specific search engine rankings or traffic increases. SEO results depend on various factors including but not limited to:

• Search engine algorithm changes
• Competition levels
• Website technical factors
• Content quality
• Industry-specific challenges

4.3 Client Responsibilities

Clients agree to:

• Provide necessary access to website and digital assets
• Respond to requests for information in a timely manner
• Not engage in practices that could harm SEO performance
• Maintain payment terms as agreed
• Provide accurate business information

5. Payment Terms

5.1 Payment Schedule

Unless otherwise specified, payments are due monthly in advance. First month's payment is due upon commencement of services.

5.2 Late Payments

Accounts not paid within 14 days of the due date may be subject to service suspension. A late fee of £25 may be applied to overdue accounts.

5.3 Refunds

Refunds are considered on a case-by-case basis. Work completed cannot be refunded, but we may provide partial refunds for unused services at our discretion.

6. Intellectual Property

6.1 Client Content

Clients retain ownership of all content, logos, and materials provided to us. By engaging our services, clients grant us license to use these materials for the purpose of providing SEO services.

6.2 WELTO Materials

All strategies, reports, methodologies, and proprietary materials created by WELTO remain our intellectual property. Clients receive a limited license to use these materials for their business purposes only.

6.3 Content Creation

Content created by WELTO for client websites becomes the property of the client upon full payment for services.

7. Confidentiality

We maintain strict confidentiality regarding all client information, business practices, and proprietary data. We do not share client information with third parties except as necessary to provide our services or as required by law.

8. Limitation of Liability

WELTO Limited's liability for any claims arising from our services shall not exceed the total amount paid by the client for services in the 12 months preceding the claim. We are not liable for:

• Indirect, consequential, or incidental damages
• Loss of profits, revenue, or business opportunities
• Search engine penalty or ranking losses
• Third-party actions or algorithm changes
• Technical issues beyond our control

9. Disclaimer of Warranties

Our services are provided "as is" without warranties of any kind, either express or implied. We disclaim all warranties including but not limited to merchantability, fitness for a particular purpose, and non-infringement.

10. Termination

10.1 Termination by Client

Clients may terminate services at any time with 30 days' written notice. Final payment for services rendered is due within 14 days of termination.

10.2 Termination by WELTO

We may terminate services immediately for non-payment, breach of terms, or if continuation of services would damage our reputation or violate best practices.

10.3 Effects of Termination

Upon termination:

• All outstanding payments become immediately due
• Client access to our reporting tools will cease
• We will provide final reports within 30 days
• Confidentiality obligations continue indefinitely

11. Use of Website

11.1 Acceptable Use

You may use our website for lawful purposes only. Prohibited activities include:

• Attempting to gain unauthorized access
• Distributing malware or harmful code
• Harvesting user information
• Interfering with website operation
• Violating any applicable laws

11.2 User Accounts

If you create an account on our website, you are responsible for maintaining the confidentiality of your login information and for all activities under your account.

12. Privacy and Data Protection

Our collection and use of personal information is governed by our Privacy Policy, which is incorporated into these terms by reference. We comply with applicable data protection laws including GDPR.

13. Force Majeure

We shall not be liable for any failure to perform our obligations due to circumstances beyond our reasonable control, including but not limited to acts of God, war, terrorism, pandemic, government regulations, or technical failures.

14. Governing Law

These terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the English courts.

15. Severability

If any provision of these terms is found to be unenforceable, the remainder of the terms shall remain in full force and effect.

16. Entire Agreement

These terms constitute the entire agreement between you and WELTO Limited regarding the use of our services and supersede all prior agreements and understandings, unless a separate written service agreement exists.

17. Modifications

We reserve the right to modify these terms at any time. Changes will be effective immediately upon posting to our website. Continued use of our services after changes constitutes acceptance of the modified terms.

18. Contact Information

For questions about these terms or to provide required notices, contact us:

19. Acknowledgment

By using our services or website, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.